Building Scalable Data Analytics Layers for Industry-Wide Impact
How we built a robust data analytics layer to unify distributed datasets and provide actionable insights, demonstrated through a FinTech example.
Fragmented Data Hindering Insights Across Industries
Organizations across industries face challenges in unifying distributed datasets and deriving actionable insights.
- Unstructured data from diverse sources like CRM systems, analytics tools, and APIs.
- Difficulty in identifying bottlenecks and optimization areas due to scattered data.
- Challenges in monitoring campaign performance and operational delays.
Key Challenges
Data Silos
Fragmented datasets across platforms prevented organizations from gaining a unified view.
Operational Bottlenecks
Delays in customer engagement and inefficient processes due to lack of visibility.
Campaign Inefficiency
High acquisition costs and missed opportunities to target high-performing customer cohorts.
Creating a Data Analytics Layer for Scalable Insights
Designed and implemented a data analytics layer to consolidate distributed data and provide visual insights.
Unified Data Architecture
Built a centralized data analytics layer using tools like Apache Airflow to integrate data from sources such as CRMs, IVR systems, marketing platforms, and databases.
Actionable Visual Dashboards
Developed Power BI dashboards for cross-functional teams to track performance, identify trends, and act on insights.
Cross-Industry Applications
Designed the framework to be adaptable for various industries, such as retail, healthcare, and manufacturing.
See It In Action
Explore our solution through visuals and demonstrations
Funnel Analytics
Regional Analytics
Results & Impact
Measurable improvements in scheduling efficiency and team collaboration
Reduction in customer acquisition cost (CAC)
Improved visibility into operations and customer journeys
Increase in campaign ROI tracking efficiency
Build Your Data Analytics Layer Today
Unlock the potential of your data with a unified analytics framework tailored for any industry.